Ekum

New Delhi










  • Vandana Maithani and Jaideep Oberoi

  • Tell us something about your brand?

    Ekum, as the name suggests, is unique and singular in its designs. Be it dresses or tops, Ekum brings you timeless styles of western wear where European designs meet the finest of made-to-order Indian fabrics. What you get is a collection that encompasses the best of India and the world. Adorned with the choicest of handiwork like beading and embroidery, we work with the most lightweight, pure and soft cotton, pure silk, chiffons, georgettes and more. Special cleansing makes them more fluid, breathable and butter-soft. Brought to life by two fiercely proud women who believe you define your clothes, the brand celebrates your uniqueness with singular and limited edition creations that are completely yours: unmatched, unparalleled, unduplicated.

  • What would you have been doing if you didn’t get into designing?

    A style mentor.

  • One fashion mistake that most men and women make?

    Sadly, they miss the essence of fashion. Fashion is a form of self-expression and as Coco Chanel famously said “I don’t do fashion. I am fashion”. Wear your clothes, don’t let your clothes wear you.

  • Describe your designs or products on TSL in three words?

    Exclusive. Global. Comfortable. (Our styling mantra: Life is too short to wear uncomfortable clothes!)

  • One celebrity you'd love to dress?

    Indian: Kangana Ranaut. International: Blake Lively.

  • If you could save only 1 piece of clothing from your wardrobe, what would that be and why?

    An Ekum dress - because I’ll never find another one just like it!

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