• Arushi Kapahi

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  • Tell us something about your brand?

    Pa:aR, means ‘beyond’, which explains the philosophy of the brand. Pa:aR creates contemporary and multi-purpose global clothing using Indian skills and material. Pa:aR is a way of life, it’s not time or age bond fashion but a sensibility of alluring comfort. Pa:aR strives to create clothing that goes beyond the classification of region, clothing that speaks of its origin but just as beautifully fits in all others, With an equal sense of luxury and comfort. Pa:aR brings together prints and embroideries in flowy feminine silhouettes for the culture enthralled trendsetters. Started in 2016, Pa:aR is a pret label launched by the fashion House, House of Trove. Brain child of Arushi Kapahi, Pa:aR takes inspiration from sustainable fashion, with the aim to translate effortless local style and craft into global quality comfort.

  • What would you have been doing if you didn’t get into designing?


  • One fashion mistake that most men and women make?

    Trying too hard, not dressing according to there body type.

  • Describe your designs or products on TSL in three words?

    Elegant, pleasent & minimal

  • One celebrity you'd love to dress?

    Queen Rania Al Abdullah

  • If you could save only 1 piece of clothing from your wardrobe, what would that be and why?

    A well tailored relaxed fit dress. Its versatile and never underestimate the power of a good stitch.

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