“Jayati Goenka” believes in simplicity of her origins, her roots, hence the label aspires to act as a bridge between the neighborhood crafts and the modern day aesthetics. Every collection is an attempt to explore & play with different concepts of art & cultures, with the passion for Indian natural textiles and elevated basics as a constant connect. We create radical comfort with a functional elegance via centuries old handicrafts to provide a much-needed uniqueness in this mechanical world. Breaking the norms of conventional exaggeration we strive to conceive, fundamental silhouettes with elevating focal details which are commercially viable as well. An individualistic woman who welcomes the new and cherishes the vintage wears Jayati Goenka.Embrace simplicity; embrace “something new with something old”
Maybe an archaeologist or to do something with art, design & culture history.
Not dress according to their body type.
Nandita Das in a withering ochre/ecru look with some antique accessories.
An offwhite cotton long shirt .Basic, easy and comfy.