FIRM is a dynamic and imaginative ready-to-wear line, and the focus is to provide stylistic freedom for people who want to follow an independent path in life; Particularly for those who decide to express their individuality also by the way they dress. A standout feature of this garment line is the functionality – pieces with well thought out details that add pre-defined functions and lend a distinct aesthetic appeal. The brand takes inspiration from human anatomy and dynamics to create its unique line of street wear which is comfortable to wear, with added features and details, which enhances performance and ease of wearability.
An outdoorsy job like a Forest Ranger or an Urban Planner – Aredath Siddharth & Automobile or Industrial design - Anmol Sharma
INVEST IN QUALITY OVER QUANTITY We live in a world where just about everything can be affordably purchased, disposed off, and re-purchased. It's easy to think of just about everything as a commodity that way, just because everything we could want or need is so readily available, as long as we can afford it. However, just because you can, doesn't mean you should, especially if it not going to be worn to its full potential. Buying a few quality (not necessarily high-priced) pieces will help you reduce the amount you spend on superfluous clothes in the long term. Also ‘Quality over Quantity’ is a sustainable practice with positive environmental impact. Don’t be an impulse buyer. Good things are worth waiting and saving for.
Affordable, Utilitarian , Streetwear
Bear Grylls!!! Bear Grylls is a man who loves adventure. He is about ‘pushing the limits’ and this thought resonates with our brand philosophy. Also he has been all over the world and has survived extremes of climatic conditions and environments and his feedback and directions would be invaluable. A hyperactive, compulsive adventurer like him would be the perfect specimen on trying our functional line of clothing.
One pair of work-wear pants These go-to pants need to be tough and durable yet breathable and comfortable, preferably with a multitude of deep pockets. Check out our ‘3D Ergonomic Utility pants with reinforced knee pads and Neoprene panels’ to know what we are talking about: http://www.thesecretlabel.com/3d-collection/blue-box-trouser