Privacy Policy

This privacy policy covers the information The Secret Label ("Company" and/or "We") collects from the user(s) ("User(s)" and/or "You") of ("Website"). This privacy policy should be read in conjunction and together with the user agreement of the website. Personal information of a user(s) is collected if the user(s) register with the website, accesses the website or takes any action on the website.

Information Collection and Use

The personal information which you may provide to us and/or which we may collect is or could be the following:

  1. Your registration details, if any. Your shipping, billing, tax registration, and other information pertaining to your sale or purchase transaction on the website.
  2. Your transaction details with the other users of the website.
  3. Your website usage behaviour.
  4. Details of the computer system or computer network which you use to visit the website and undertake any activity on the website.

Our primary purposes in collecting information from you are to allow you to use the website and various features and services offered by the company on or in relation to the website. This will help us contact you for any services provided by the company or its affiliates or its business partners and advertisers. We will be recording your information and details as permitted and required under applicable laws, statutory direction or judiciary orders. The information will also be used to serve various promotion materials and advertising materials to you; and such other uses as provided in the ‘User Agreement’ and this ‘Privacy Policy.’ We may also use the information for transactional emails or to provide you with information, direct marketing, online and offline advertising and other materials regarding products, services and other offers from time to time in connection with the company or its parent, subsidiary and affiliated companies (“Company Entities”) and its joint ventures.

You understand, agree and acknowledge that our collection, storage and processing of your personal information is for a lawful purpose connected with a function or activity of the company entities and its joint ventures.

Information Sharing and Disclosure

Company is the recipient of all personal information and shall exercise reasonable commercial endeavours for the prevention of the personal information provided by the users. We may enable access of the users’ information to company entities, joint ventures, agents or third parties for the purposes of the services provided by them or for any other marketing related activity undertaken by or on behalf of the company entities and/or its joint ventures. We will ensure on reasonable commercial efforts basis that the third parties and agents employed by us for the purposes of the website are under an obligation to maintain confidentiality with respect to the personal information provided by the users and to use it strictly for the purposes of the website only.

Company may disclose your personal information to such extent, as the company may deem necessary for you to enter into commercial transactions with other users of the website.

Company will be using 3rd party cookie pool data from Adwords and this will not be used to any other use.

Compliance with Laws and Law Enforcement

Company cooperates with mandated government and law enforcement agencies or to any third parties by an order under law for the time being in force to enforce and comply with the law. We will disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process, to protect the property and rights of company or a third party, to protect the safety of the public or any person, or to prevent or stop any illegal, unethical or legally actionable activity. Company may also provide your personal information to various tax authorities upon any demand or request from them.

Business Transfers

Company may sell, transfer or otherwise share some or all of its assets, including your personal information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy. Should such a sale or transfer occur, we will ensure that the personal information you have provided through the website is stored and used by the transferee in a manner that is consistent with this privacy policy.

Email Policies

Company may use your personal information for the aforementioned purposes of the website. You have full control regarding which of these emails you want to receive. If you decide at any time that you no longer wish to receive such communications from us, please follow the unsubscribe instructions provided in any of the communications. Please note that once we receive your request, it may take an additional period of time for your opt-out to become effective.

Deleting Your Information

If you wish to have the personal information that you have provided to us deleted, you can always do so by sending a request to us on the e-mail id of our customer services department provided at the bottom of this page. You may note that deletion of certain personal information may lead to cancellation of your registration with the website and your access to certain features of the website.


Your information may be transferred to or be maintained on computers, computer systems and computer resources located outside of your state or country where the privacy laws may not be as protective as those where you live. If you are located outside India and choose to provide information to us, please be aware that company keeps or transfers information to India and processes it there. Your submission of such information represents your agreement to that transfer.

Unfortunately, the transmission of information over the Internet is not completely secure. Although we strive to protect your personal data, we cannot guarantee the security of your data while it is being transmitted to our site; any transmission is at your own risk. Once we have received your information, we have commercially reasonable procedures and security features in place to reasonably endeavor to prevent unauthorized access.

Changes in Privacy Policy

From time to time, we may update this privacy policy. Your continued subscription to our services constitutes an acceptance of the then-current privacy policy and terms of use so we encourage you to visit this page periodically to review any changes.


Identity theft and the practice currently known as "phishing" are of great concern to company. Safeguarding information to help protect you from identity theft is a top priority. We do not and will not, at any time, request your credit card information or national identification numbers in a non-secure or unsolicited e-mail or telephone communication.

Contact Us

If you have any questions about this privacy policy, the practices of company or your transactions with the website, you can contact us via


The Secret Label is a curated online marketplace for Indian designer women's wear and men's wear. Shop the latest fashion in clothes, dresses, tops, shirts, sarees, kurtas, anarkalis, tunics, lehengas, salwar kameez sets, blazers, shirts, trousers, sherwanis and more. Buy designer wear online on and choose from a handpicked collection. Dress up like the celebrities and wear runway fashion by Archana Rao, Amrita Thakur, Shilpa Reddy, Sougat Paul, Josh Goraya, Dolly J, Mayank Anand and Shraddha Nigam, Aditya Dugar, Divyam Mehta, DRVV by Dhruv Kapur, Ekru, Debarun, Manoj Dubey, Megha Garg, Myoho, Prama by Pratima Pandey, QUO by Ishita Mangal, Rimzim Dadu, Rohit Gandhi and Rahul Khanna (Cue), Shravan Ramaswamy, Lotus Sutr, Asmita Marwa and various other Indian fashion designers. Shop online on The Secret Label for an exclusive collection of affordable wedding wear, evening wear, casual clothing, resort wear, ethnic and western wear. We ship internationally including India, US, UK, Canada, Australia, UAE and offer hassle free payment options and an unmatched customer experience. Cash on Delivery (COD) available in India.


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