Rimzim Dadu


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  • Rimzim Dadu

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  • Tell us something about your brand?

    Rimzim Dadu the brand is a living archive of the designers innovation through surface textures, discarding convention the design philosophy is a homage to traditional techniques and materials by way of deconstruction​, re-engineering​ and assembly. The brand is used as her playground for experimentation of surface developments and allowing her vision to take tactile forms. The design philosophy is lead by instinct which lends an alternative perspective to the use of traditional materials by the way of unorthodox yet intuitive hand craft techniques and vice versa. Often this involves deconstruction, modification and reassembly into a new form. Common design details feature micro elements being enlarged into macro proportions or on a similar strain printed patterns being built into three dimensional surfaces.

  • What would you have been doing if you didn’t get into designing?


  • One fashion mistake that most men and women make?


  • Describe your designs or products on TSL in three words?

    Understated, experimental, textured

  • One celebrity you'd love to dress?

    I like to dress everyday people, not a big fan of dressing celebrities.

  • If you could save only 1 piece of clothing from your wardrobe, what would that be and why?

    My vintage leather doctor bag!


The Secret Label is a curated online marketplace for Indian designer women's wear and men's wear. Shop the latest fashion in clothes, dresses, tops, shirts, sarees, kurtas, anarkalis, tunics, lehengas, salwar kameez sets, blazers, shirts, trousers, sherwanis, accessories, bags and more. Buy designer wear online on www.thesecretlabel.com and choose from a handpicked collection. Dress up like the celebrities and wear runway fashion by Archana Rao, Amrita Thakur, Shilpa Reddy, Sougat Paul, Josh Goraya, Dolly J, Mayank Anand and Shraddha Nigam, Aditya Dugar, Divyam Mehta, DRVV by Dhruv Kapur, Ekru, Debarun, Manoj Dubey, Megha Garg, Myoho, Prama by Pratima Pandey, QUO by Ishita Mangal, Rimzim Dadu, Rohit Gandhi and Rahul Khanna (Cue), Shravan Ramaswamy, Lotus Sutr, Asmita Marwa and various other Indian fashion designers. Shop online on The Secret Label for an exclusive collection of affordable wedding wear, evening wear, casual clothing, resort wear, ethnic and western wear. We ship internationally including India, US, UK, Canada, Australia, UAE and offer hassle free payment options and an unmatched customer experience. Cash on Delivery (COD) available in India.

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