Purple Panchi


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Find me at:

  • Malvika Gupta

  • Tell us something about your brand?

    Purple Panchi is a clothing label selling thoughtfully high-quality, contemporary, handcrafted ethnic wear. Purple Panchi represents movement, freedom and vibrancy in art, in fashion and in people. At Purple Panchi, we believe that each of our handcrafted designs and garments are something more than the superficial feel of an attire. We infuse a lot of love, care and soul in our garments which represent modern art, extraordinary creativity and a fusion of contemporary elements.

  • What would you have been doing if you didn’t get into designing?

    Teaching elementary grade students

  • One fashion mistake that most men and women make?

    Not being dressed neatly.

  • Describe your designs or products on TSL in three words?

    Handcrafted, Edgy and Contemporary

  • One celebrity you'd love to dress?

    Aditi Rao Hydari

  • If you could save only 1 piece of clothing from your wardrobe, what would that be and why?

    If I could save only one piece of clothing from my wardrobe, it would be ~ my black fitted crop top with my mehendi color Ikkat pleated skirt, along with my silver jhumkis. Why? I strongly believe that clothing is a true reflection of yourself. My fondness for my crop top and my flared skirt comes from the belief that it brings out my creativity, my contemporary style and my love for earthy colors, also the fact that I always like to be dressed in an understated way.


The Secret Label is a curated online marketplace for Indian designer women's wear and men's wear. Shop the latest fashion in clothes, dresses, tops, shirts, sarees, kurtas, anarkalis, tunics, lehengas, salwar kameez sets, blazers, shirts, trousers, sherwanis, accessories, bags and more. Buy designer wear online on www.thesecretlabel.com and choose from a handpicked collection. Dress up like the celebrities and wear runway fashion by Archana Rao, Amrita Thakur, Shilpa Reddy, Sougat Paul, Josh Goraya, Dolly J, Mayank Anand and Shraddha Nigam, Aditya Dugar, Divyam Mehta, DRVV by Dhruv Kapur, Ekru, Debarun, Manoj Dubey, Megha Garg, Myoho, Prama by Pratima Pandey, QUO by Ishita Mangal, Rimzim Dadu, Rohit Gandhi and Rahul Khanna (Cue), Shravan Ramaswamy, Lotus Sutr, Asmita Marwa and various other Indian fashion designers. Shop online on The Secret Label for an exclusive collection of affordable wedding wear, evening wear, casual clothing, resort wear, ethnic and western wear. We ship internationally including India, US, UK, Canada, Australia, UAE and offer hassle free payment options and an unmatched customer experience. Cash on Delivery (COD) available in India.

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