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Find me at:

  • Roopa Rathi

  • Tell us something about your brand?

    At Kokum, we use only handwoven fabrics to bring you hand crafted clothes made with much care and effort by our team of artisans and designers. Through Kokum lives a dream of dressing women in classic and elegant clothes, a dream of helping artisans, a dream of traveling far and wide sourcing new materials, meeting new people, exploring the unexplored.

  • What would you have been doing if you didn’t get into designing?

    I would have been an economist working at a research organisation!

  • One fashion mistake that most men and women make?

    Too much colour coordination!

  • Describe your designs or products on TSL in three words?

    Elegant, Classic and Ethical.

  • One celebrity you'd love to dress?

    Sonam Kapoor

  • If you could save only 1 piece of clothing from your wardrobe, what would that be and why?

    A long kaftan tunic! It is comfortable and can look elegant at the same time.


The Secret Label is a curated online marketplace for Indian designer women's wear and men's wear. Shop the latest fashion in clothes, dresses, tops, shirts, sarees, kurtas, anarkalis, tunics, lehengas, salwar kameez sets, blazers, shirts, trousers, sherwanis, accessories, bags and more. Buy designer wear online on www.thesecretlabel.com and choose from a handpicked collection. Dress up like the celebrities and wear runway fashion by Archana Rao, Amrita Thakur, Shilpa Reddy, Sougat Paul, Josh Goraya, Dolly J, Mayank Anand and Shraddha Nigam, Aditya Dugar, Divyam Mehta, DRVV by Dhruv Kapur, Ekru, Debarun, Manoj Dubey, Megha Garg, Myoho, Prama by Pratima Pandey, QUO by Ishita Mangal, Rimzim Dadu, Rohit Gandhi and Rahul Khanna (Cue), Shravan Ramaswamy, Lotus Sutr, Asmita Marwa and various other Indian fashion designers. Shop online on The Secret Label for an exclusive collection of affordable wedding wear, evening wear, casual clothing, resort wear, ethnic and western wear. We ship internationally including India, US, UK, Canada, Australia, UAE and offer hassle free payment options and an unmatched customer experience. Cash on Delivery (COD) available in India.

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