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  • Arushi Kapahi

  • Tell us something about your brand?

    Pa:aR, means ‘beyond’, which explains the philosophy of the brand. Pa:aR creates contemporary and multi-purpose global clothing using Indian skills and material. Pa:aR is a way of life, it’s not time or age bond fashion but a sensibility of alluring comfort. Pa:aR strives to create clothing that goes beyond the classification of region, clothing that speaks of its origin but just as beautifully fits in all others, With an equal sense of luxury and comfort. Pa:aR brings together prints and embroideries in flowy feminine silhouettes for the culture enthralled trendsetters. Started in 2016, Pa:aR is a pret label launched by the fashion House, House of Trove. Brain child of Arushi Kapahi, Pa:aR takes inspiration from sustainable fashion, with the aim to translate effortless local style and craft into global quality comfort.

  • What would you have been doing if you didn’t get into designing?


  • One fashion mistake that most men and women make?

    Trying too hard, not dressing according to there body type.

  • Describe your designs or products on TSL in three words?

    Elegant, pleasent & minimal

  • One celebrity you'd love to dress?

    Queen Rania Al Abdullah

  • If you could save only 1 piece of clothing from your wardrobe, what would that be and why?

    A well tailored relaxed fit dress. Its versatile and never underestimate the power of a good stitch.


The Secret Label is a curated online marketplace for Indian designer women's wear and men's wear. Shop the latest fashion in clothes, dresses, tops, shirts, sarees, kurtas, anarkalis, tunics, lehengas, salwar kameez sets, blazers, shirts, trousers, sherwanis and more. Buy designer wear online on and choose from a handpicked collection. Dress up like the celebrities and wear runway fashion by Archana Rao, Amrita Thakur, Shilpa Reddy, Sougat Paul, Josh Goraya, Dolly J, Mayank Anand and Shraddha Nigam, Aditya Dugar, Divyam Mehta, DRVV by Dhruv Kapur, Ekru, Debarun, Manoj Dubey, Megha Garg, Myoho, Prama by Pratima Pandey, QUO by Ishita Mangal, Rimzim Dadu, Rohit Gandhi and Rahul Khanna (Cue), Shravan Ramaswamy, Lotus Sutr, Asmita Marwa and various other Indian fashion designers. Shop online on The Secret Label for an exclusive collection of affordable wedding wear, evening wear, casual clothing, resort wear, ethnic and western wear. We ship internationally including India, US, UK, Canada, Australia, UAE and offer hassle free payment options and an unmatched customer experience. Cash on Delivery (COD) available in India.


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