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  • Tell us something about your brand?

    LoaferJama clothes are a mix of Indian and western silhouettes in natural fabrics, with emphasis on light, summery fabrics like cotton, jute, malmal and khadi, in bold colours, weaves, and dyes. The fabric used, has been curated through travels and living across different states of India. Working with natural fabrics and artisans reenergises the LoaferJama team as they aspire to capture the soul of India into their designs. The label’s products capture the essence of India’s vibrant past, and its chaotic present. The aim is to make ageless, fun clothes that will never let you be invisible!

  • What would you have been doing if you didn’t get into designing?

    Being a creative soul, if LoaferJama had not come into being, then a yoga and meditation studio would have come into existence.

  • One fashion mistake that most men and women make?

    People need to keep in mind their body type before buying and wearing clothes – their style needs to be fine balance of what is in fashion and what looks good on them

  • Describe your designs or products on TSL in three words?

    Stylish, comfortable, and natural

  • One celebrity you'd love to dress?

    Deepika Padukone

  • If you could save only 1 piece of clothing from your wardrobe, what would that be and why?

    A handwoven red khadi saree with yellow border


The Secret Label is a curated online marketplace for Indian designer women's wear and men's wear. Shop the latest fashion in clothes, dresses, tops, shirts, sarees, kurtas, anarkalis, tunics, lehengas, salwar kameez sets, blazers, shirts, trousers, sherwanis, accessories, bags and more. Buy designer wear online on www.thesecretlabel.com and choose from a handpicked collection. Dress up like the celebrities and wear runway fashion by Archana Rao, Amrita Thakur, Shilpa Reddy, Sougat Paul, Josh Goraya, Dolly J, Mayank Anand and Shraddha Nigam, Aditya Dugar, Divyam Mehta, DRVV by Dhruv Kapur, Ekru, Debarun, Manoj Dubey, Megha Garg, Myoho, Prama by Pratima Pandey, QUO by Ishita Mangal, Rimzim Dadu, Rohit Gandhi and Rahul Khanna (Cue), Shravan Ramaswamy, Lotus Sutr, Asmita Marwa and various other Indian fashion designers. Shop online on The Secret Label for an exclusive collection of affordable wedding wear, evening wear, casual clothing, resort wear, ethnic and western wear. We ship internationally including India, US, UK, Canada, Australia, UAE and offer hassle free payment options and an unmatched customer experience. Cash on Delivery (COD) available in India.

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