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  • Tell us something about your brand?

    JODI is an Indian based label co-founded by Gauri Verma and Karuna Laungani. It was born out of our shared love of craft, culture, fashion, and travel. Our manifesto, so to speak, was really to hope to give a new lease of life to local craft techniques. We work with 100% natural Indian textiles and combine this with the artisanal process of HAND-BLOCK PRINTING. Subtle variations are par for the course, and we believe these make each creation unique and charming. It’s exactly this je ne sais quoi that makes JODI. We design capsule collections to bring to you unique products, with a strong emphasis on prints. Each collection brings you a new splash of colour and print story. Our endeavour will be to bring you fashion forward, affordable and super cool fashion and lifestyle

  • What would you have been doing if you didn’t get into designing?

    We would be part of the design industry in some form or the other.

  • One fashion mistake that most men and women make?

    Dress for others. If you dress for yourself and with confidence.

  • Describe your designs or products on TSL in three words?

    Global, Eclectic, Handcrafted

  • One celebrity you'd love to dress?

    Solange knowles, chloe sevigny, tavi gevinson.

  • If you could save only 1 piece of clothing from your wardrobe, what would that be and why?

    Old the things passed on to me from my mother.


The Secret Label is a curated online marketplace for Indian designer women's wear and men's wear. Shop the latest fashion in clothes, dresses, tops, shirts, sarees, kurtas, anarkalis, tunics, lehengas, salwar kameez sets, blazers, shirts, trousers, sherwanis and more. Buy designer wear online on and choose from a handpicked collection. Dress up like the celebrities and wear runway fashion by Archana Rao, Amrita Thakur, Shilpa Reddy, Sougat Paul, Josh Goraya, Dolly J, Mayank Anand and Shraddha Nigam, Aditya Dugar, Divyam Mehta, DRVV by Dhruv Kapur, Ekru, Debarun, Manoj Dubey, Megha Garg, Myoho, Prama by Pratima Pandey, QUO by Ishita Mangal, Rimzim Dadu, Rohit Gandhi and Rahul Khanna (Cue), Shravan Ramaswamy, Lotus Sutr, Asmita Marwa and various other Indian fashion designers. Shop online on The Secret Label for an exclusive collection of affordable wedding wear, evening wear, casual clothing, resort wear, ethnic and western wear. We ship internationally including India, US, UK, Canada, Australia, UAE and offer hassle free payment options and an unmatched customer experience. Cash on Delivery (COD) available in India.


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