Jayati Goenka


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  • Jayati

  • Tell us something about your brand?

    “Jayati Goenka” believes in simplicity of her origins, her roots, hence the label aspires to act as a bridge between the neighborhood crafts and the modern day aesthetics. Every collection is an attempt to explore & play with different concepts of art & cultures, with the passion for Indian natural textiles and elevated basics as a constant connect. We create radical comfort with a functional elegance via centuries old handicrafts to provide a much-needed uniqueness in this mechanical world. Breaking the norms of conventional exaggeration we strive to conceive, fundamental silhouettes with elevating focal details which are commercially viable as well. An individualistic woman who welcomes the new and cherishes the vintage wears Jayati Goenka.Embrace simplicity; embrace “something new with something old”

  • What would you have been doing if you didn’t get into designing?

    Maybe an archaeologist or to do something with art, design & culture history.

  • One fashion mistake that most men and women make?

    Not dress according to their body type.

  • Describe your designs or products on TSL in three words?


  • One celebrity you'd love to dress?

    Nandita Das in a withering ochre/ecru look with some antique accessories.

  • If you could save only 1 piece of clothing from your wardrobe, what would that be and why?

    An offwhite cotton long shirt .Basic, easy and comfy.


The Secret Label is a curated online marketplace for Indian designer women's wear and men's wear. Shop the latest fashion in clothes, dresses, tops, shirts, sarees, kurtas, anarkalis, tunics, lehengas, salwar kameez sets, blazers, shirts, trousers, sherwanis, accessories, bags and more. Buy designer wear online on www.thesecretlabel.com and choose from a handpicked collection. Dress up like the celebrities and wear runway fashion by Archana Rao, Amrita Thakur, Shilpa Reddy, Sougat Paul, Josh Goraya, Dolly J, Mayank Anand and Shraddha Nigam, Aditya Dugar, Divyam Mehta, DRVV by Dhruv Kapur, Ekru, Debarun, Manoj Dubey, Megha Garg, Myoho, Prama by Pratima Pandey, QUO by Ishita Mangal, Rimzim Dadu, Rohit Gandhi and Rahul Khanna (Cue), Shravan Ramaswamy, Lotus Sutr, Asmita Marwa and various other Indian fashion designers. Shop online on The Secret Label for an exclusive collection of affordable wedding wear, evening wear, casual clothing, resort wear, ethnic and western wear. We ship internationally including India, US, UK, Canada, Australia, UAE and offer hassle free payment options and an unmatched customer experience. Cash on Delivery (COD) available in India.

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