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  • Kritika Narula

  • Tell us something about your brand?

    Bhava (pronounced as bhāva) means internal feeling or emotion towards something. Everything starts with a Bhava. Everything we see evokes a Bhava. Bhava endeavors to contemporize traditions. Bhava is free from any externalities, it is simple and effortless. Playing with traditional craft techniques, Bhava maintains its minimalism and earthiness. The idea is to combine traditional know-how and fabrics to construct modern silhouettes.

  • What would you have been doing if you didn’t get into designing?

    Having done my masters in History, I would have been a teacher.

  • One fashion mistake that most men and women make?

    It differs for men and women. For men, since it's the wedding season and most of the men are dressed in their suits, a common mistake is they tend to use both their blazer buttons. For women, I really think one cannot step out in those Flashy tracksuits. Just doesn't make sense.

  • Describe your designs or products on TSL in three words?

    Simple. Fuss-free. Wearable.

  • One celebrity you'd love to dress?

    Still need to think about this one. As for now, whoever wears Bhava is automatically a celebrity to me!

  • If you could save only 1 piece of clothing from your wardrobe, what would that be and why?

    It's definitely going to be my floral print maxi that I will soon be incorporating in Bhava as well. It's super relaxed and extremely wearable.


The Secret Label is a curated online marketplace for Indian designer women's wear and men's wear. Shop the latest fashion in clothes, dresses, tops, shirts, sarees, kurtas, anarkalis, tunics, lehengas, salwar kameez sets, blazers, shirts, trousers, sherwanis and more. Buy designer wear online on and choose from a handpicked collection. Dress up like the celebrities and wear runway fashion by Archana Rao, Amrita Thakur, Shilpa Reddy, Sougat Paul, Josh Goraya, Dolly J, Mayank Anand and Shraddha Nigam, Aditya Dugar, Divyam Mehta, DRVV by Dhruv Kapur, Ekru, Debarun, Manoj Dubey, Megha Garg, Myoho, Prama by Pratima Pandey, QUO by Ishita Mangal, Rimzim Dadu, Rohit Gandhi and Rahul Khanna (Cue), Shravan Ramaswamy, Lotus Sutr, Asmita Marwa and various other Indian fashion designers. Shop online on The Secret Label for an exclusive collection of affordable wedding wear, evening wear, casual clothing, resort wear, ethnic and western wear. We ship internationally including India, US, UK, Canada, Australia, UAE and offer hassle free payment options and an unmatched customer experience. Cash on Delivery (COD) available in India.


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