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  • Astha & Sidharth

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  • Tell us something about your brand?

    ANS has various connotations, for them it is the initials of their names Astha and Sidharth. Their work is a conversation about the present transitional nature of our country, they create products that dwell from the soil of our nation but mutate them to a more contemporary form. They often try to add a twist to the banality of a craft, intentionally breaking the stereotypes and creating distinctiveness. Astha and Sidharth graduates from Pearl Academy of Fashion and Delhi college of arts respectively , came together to create ANS in 2011 and since then they have been creating clothed for women who believe that appearance is the reflection of her soul.

  • What would you have been doing if you didn’t get into designing?

    We always knew we had to let our creativity out through some channel , if not fashion it could anything form furniture to interior .

  • One fashion mistake that most men and women make?

    too fitted / too revealing clothes.

  • Describe your designs or products on TSL in three words?

    cotton color sedate

  • One celebrity you'd love to dress?

    sonali bendre

  • If you could save only 1 piece of clothing from your wardrobe, what would that be and why?

    A night suit its the most stylish and comfortable outfit in my wardrobe, have unmistakably worn it to the fashion weeks too.


The Secret Label is a curated online marketplace for Indian designer women's wear and men's wear. Shop the latest fashion in clothes, dresses, tops, shirts, sarees, kurtas, anarkalis, tunics, lehengas, salwar kameez sets, blazers, shirts, trousers, sherwanis, accessories, bags and more. Buy designer wear online on and choose from a handpicked collection. Dress up like the celebrities and wear runway fashion by Archana Rao, Amrita Thakur, Shilpa Reddy, Sougat Paul, Josh Goraya, Dolly J, Mayank Anand and Shraddha Nigam, Aditya Dugar, Divyam Mehta, DRVV by Dhruv Kapur, Ekru, Debarun, Manoj Dubey, Megha Garg, Myoho, Prama by Pratima Pandey, QUO by Ishita Mangal, Rimzim Dadu, Rohit Gandhi and Rahul Khanna (Cue), Shravan Ramaswamy, Lotus Sutr, Asmita Marwa and various other Indian fashion designers. Shop online on The Secret Label for an exclusive collection of affordable wedding wear, evening wear, casual clothing, resort wear, ethnic and western wear. We ship internationally including India, US, UK, Canada, Australia, UAE and offer hassle free payment options and an unmatched customer experience. Cash on Delivery (COD) available in India.

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