‘Alter ego’ means ‘second self’. We truly believe that each citizen of this country is an Indian at heart, no matter where they are. Through our products, we hope to strike a chord with today’s generation and reconnect them with their roots. We craft eclectic apparel that are the perfect blend of traditional and modern, to demonstrate the versatility of age-old Indian techniques and crafts. We aim to create products that will appeal to today’s global citizen, and help them rediscover their alter ego.
If i didnt get into designing then i would be an engineer and eventually would have done masters in HR and i am so certain about it because i am an engineer turned HR turned designer. I was always been passionate about creating my own designs and that drove me to create Alterego.
We try to be who we are not just to fit in but i feel fashion is very personal.Its all about your own comfort and portraying who you really are. So one mistake most men and women do is not being true to who they are in the process of following the fashion trends.
Minimal, Contemprory, Indian
Sonam Kapoor : i admire her fashion sense.
If i could keep one item from my wardrobe then without a doubt it would be my plain black tshirt cuz again for me fashion is all about my comfort and a black tee would go a long long way.
The Secret Label is a curated online marketplace for Indian designer women's wear and men's wear. Shop the latest fashion in clothes, dresses, tops, shirts, sarees, kurtas, anarkalis, tunics, lehengas, salwar kameez sets, blazers, shirts, trousers, sherwanis, accessories, bags and more. Buy designer wear online on www.thesecretlabel.com and choose from a handpicked collection. Dress up like the celebrities and wear runway fashion by Archana Rao, Amrita Thakur, Shilpa Reddy, Sougat Paul, Josh Goraya, Dolly J, Mayank Anand and Shraddha Nigam, Aditya Dugar, Divyam Mehta, DRVV by Dhruv Kapur, Ekru, Debarun, Manoj Dubey, Megha Garg, Myoho, Prama by Pratima Pandey, QUO by Ishita Mangal, Rimzim Dadu, Rohit Gandhi and Rahul Khanna (Cue), Shravan Ramaswamy, Lotus Sutr, Asmita Marwa and various other Indian fashion designers. Shop online on The Secret Label for an exclusive collection of affordable wedding wear, evening wear, casual clothing, resort wear, ethnic and western wear. We ship internationally including India, US, UK, Canada, Australia, UAE and offer hassle free payment options and an unmatched customer experience. Cash on Delivery (COD) available in India.